I’m a UI & UX Designer focused on crafting intuitive, visually captivating, and
user-centered digital interfaces that bring ideas to life.
Project page
Overview
BréthiQ is a conceptual product combining “Breath” and “IQ,” representing the connection between fresh breathing and mental clarity. The design uses a clean visual identity with soft mint and purple tones and modern typography to convey freshness, balance, and clarity.
Problem
The challenge was translating an abstract idea, mental clarity through fresh breath, into a clear, functional, and visually engaging product while maintaining simplicity and ease of use.
Exploring creative design solutions
People don’t just need products . They need structure and reassurance. A simple, intuitive system can reduce hesitation and increase trust.
I created a calm, minimal brand identity using soft, balanced color tones to evoke clarity and focus. The typography is clean and modern, reinforcing trust and simplicity. Each gum is labeled with a day of the week for a better user experience, by subtly guiding users to build a consistent routine without overthinking.
Conclusion
The final design delivers a cohesive packaging and product system that is both visually engaging and functional. The pill-style gum layout is labeled with days of the week, allowing users to easily track daily intake while introducing a playful and interactive element. The combination of soft color gradients, clean typography, and structured layout creates a modern, calming experience that effectively communicates the brand’s focus on freshness and mental clarity.
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